Largest Global Advertiser

#advertising - Procter & Gamble Co. ranked as the top advertiser in 2007, having spent almost $9.4 billion worldwide.

The maker of Tide, Olay and Pampers outspent Unilever, the second-highest advertiser, by almost two-to-one. Unilever spent $5.2 billion, according to a special publication by Advertising Age that ranks global marketers.

Just $3.7 billion of P&G’s ad budget is spent in U.S., according to AdAge, while $3.1 billion is spent in Europe.

L’Oreal ranked as the third-largest advertiser, with $3.4 billion, followed by General Motors, with $3.3 billion.

Source: Business Courier, AdAge